Under what condition can a salesperson communicate a deal is “only good for today”?

A salesperson can communicate that a deal is "only good for today" when certain conditions are met, specifically tied to ethical selling practices and transparency with the customer. The primary consideration is that this statement should reflect an honest and genuine offer.

When a deal is indeed a limited-time offer, it must meet a specific time constraint that the customer must adhere to. This means that if the salesperson communicates that today's deal is valid only for that day, it should correspond with actual company policy or sales strategy, ensuring that customers are not misled.

If the offer is presented as a sales tactic to create urgency without any legitimate reason, it can be viewed as manipulative and unethical. Similarly, it should not be misrepresented or fabricated, which means that communicating such time-sensitive offers must be supported by clear and honest backing, potentially even in writing if required.

Thus, the integrity of the sales process is paramount, and any representation about the validity of a deal needs to be aligned with the reality of the offer being made. Options suggesting it’s a tactic or requires explicit writing emphasize the importance of honesty and ethical representation in sales practices.