Which of the following practices is NOT allowed in sales according to ethical guidelines?

Using exaggeration to secure a sale is not permitted according to ethical guidelines in sales. Ethical selling practices emphasize the importance of honesty and integrity. Exaggerating the features or benefits of a product misleads potential buyers and undermines trust. It can lead to customer dissatisfaction, damage to reputation, and potential legal issues if customers feel deceived after the purchase.

In sales, practices such as providing accurate information, gaining trust through honesty, and offering transparent pricing promote a positive relationship between the salesperson and the customer. These practices foster trust and encourage repeat business, which are essential for long-term success in the industry. Therefore, exaggeration stands out as unethical because it prioritizes a temporary gain over the fundamental principles of transparency and trustworthiness essential in sales.